Michael Ovitz

Ovitz co-founded Creative Artists Agency (CAA) in 1975 and served as its chairman until 1995. He later served as President of the Walt Disney Company from 1995 to 1997. His "package deals" at CAA coupled actors, directors and screenwriters together, allowing the talent greater negotiating power with the studio, transforming the film industry. Ovitz served as talent agent to Hollywood actors Tom Cruise, Dustin Hoffman, Kevin Costner, John Belushi, Michael Douglas, Bill Murray, Sylvester Stallone, and many others along with directors Steven Spielberg, Martin Scorsese and more. He helped negotiate Matsushita's acquisition of MCA/Universal as well as Sony's acquisition of Columbia Pictures. His signing of Coca Cola to CAA from McCann-Erikson changed the advertising industry by creating greater competition among non-traditional agencies.